Tag Archives: ABM

Account Based Marketing – How Is It Different, and What Are The Best Tactics?

Account Based Marketing (ABM) has been around since the 1990s, ever since marketers began to explore alternatives to mass marketing and focus on more customized campaigns targeted at a customer. Simply put, Account Based Marketing is a highly customized campaign where the sales, sales development, marketing and executive team work synergistically towards building engagement with […]

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